Social media is a vast platform to share stories and experiences. However, not every content creator becomes a social media influencer and gathers a huge audience. You have to create engaging social media content to gain a huge following. And videos are very effective in generating more traffic than any other type of content on social media sites. Thus, effective video editing techniques can help you make engaging content for social media. In this article, we have listed four video editing tips to help you create effective social media content.
Choose the right video editing tool
You will need a video editor to create appealing social media videos. All the editing techniques can be applied only if you are using a designated editing tool. You can use the built-in editing features of your smartphones and PCs for making social media videos, but these features on multimedia devices are limited and do not offer advanced options. With a reliable video editor, you can make appealing social media videos in a few minutes. You can also unlock advanced editing features like colour grading, source patching, multi-camera editing, etc. Using a video editor like InVideo not only saves your time but also helps you create optimized video content for different social media sites.
There are many editing tools on the internet, so it is important to select a reliable one. Make sure to choose a video editing platform that offers a free version to kickstart your editing journey. Once you have mastered the art of video editing via the free version, you can switch to the paid version for creating branded content. You can add stickers, animated characters, transitions, etc., to your videos through these video editing platforms and create interesting video content for your social media.
Check your video orientation
Your social media videos should offer the best viewing experience to the audience. You can leverage the power of social media by changing your video orientation for different social media sites. Do not stick to creating videos in landscape mode only for all your social media sites. Many people do not switch to full-screen mode while watching videos on social media sites. You can create social media videos in portrait orientation too for users who do not switch to full-screen view. Nowadays, people are preferring square-oriented videos on social media sites like Instagram. This way, you don’t have to crop any part of your videos if it is a square-oriented video.
It is a good idea to choose a video editing tool that can help you in resizing your video clips into a perfect square. If you want to put minimal editing efforts, you can shoot videos in a square orientation. However, it is not necessary to always shoot in square orientation; you can choose the orientation of the video based on the social media site. For example, viewers on YouTube prefer to have a full-screen viewing experience and, for this, you can go with landscape orientation. On the other hand, viewers on Facebook usually do not switch to landscape mode while browsing through videos. Except for YouTube, square-oriented videos are good for most social media sites that offer a newsfeed for viewing content.
Focus on video length
The optimum video lengths differ from one social media site to another. If you are uploading the same videos on multiple social media platforms, make sure to create multiple versions that differ in their duration. If a particular platform has a limit to the video length, you don’t want your social media video to end abruptly, leaving the viewer confused. The perfect video lengths for some of the popular social media sites are as follows:
• For Instagram, make videos that are up to 60 seconds in length. Instagram feed and reels support videos up to 60 seconds in length. Longer videos can be posted via IGTV on Instagram.
• For Twitter, make engaging videos that have a length of 45 seconds or less.
• For Facebook, you can make videos that have a duration of up to 120 minutes. However, you don’t need to touch the maximum permissible length always on Facebook. You can make an appealing video of 5-10 minutes for Facebook to gather an audience.
Try to add transitions
If you are an Instagram Reels user, you must have come across the term ‘transition’. A video transition is a sudden change from one clip to another in a video. If the transitions in your video come out seamlessly and as a whole, your audience will have a better viewing experience. Also, you need to make sure that a transition occurs when the subject in your video is in motion. If you switch from one still shot to another, it may not offer a seamless viewing experience to your audience.
Having the best editing features in your video will only work in your favour as long as your content is relatable to the audience. Plan and shoot your videos well and add the finishing touches with the help of a good video editing tool. Make appealing social media videos with the help of an editing tool like InVideo! Give it a try!!